Jorge's campaign goals are to increase customers' awareness and drive sales. What product or products should he consider to best optimize results?

The correct answer is Sponsored Display and Amazon DSP together because combining these two ad products allows Jorge to effectively achieve both of his campaign goals: increasing customer awareness and driving sales. Sponsored Display ads can help retarget potential customers who have shown interest in related products, keeping the brand top-of-mind and fostering awareness. Meanwhile, Amazon DSP offers more extensive targeting options and enables display ads across a broader network, reaching customers both on and off Amazon, which helps to drive sales by reaching more relevant audiences. By using both products together, Jorge can maximize exposure to new audiences and re-engage past visitors, increasing both awareness and conversion rates.