During your campaign period for a new product, you saw that many customers chose to Subscribe & Save. What goals can you measure by checking how many customers chose to Subscribe & Save?

The correct answer is Loyalty goals because the Subscribe & Save feature is designed to encourage repeat purchases and foster long-term customer loyalty. When customers choose Subscribe & Save, it indicates their intent to purchase the product on a recurring basis, which is a clear sign of customer retention and loyalty. This behavior demonstrates that customers are satisfied with the product and are willing to commit to regular purchases, which is directly aligned with loyalty goals. Measuring how many customers opted for Subscribe & Save provides valuable insight into the success of your campaign in fostering customer loyalty and encouraging repeat business.