You want to have a more nuanced set-up with only Amazon-owned and -operated inventory but also be able to reach third-party audiences at each stage of their shopping journey. Which of the following solutions is best for you?

The correct answer is Sponsored ads and Amazon DSP together because combining both solutions allows you to leverage the strengths of each while reaching your desired audience at every stage of their shopping journey. Sponsored ads, such as Sponsored Products and Sponsored Brands, focus on Amazon-owned and -operated inventory, ensuring your ads appear on Amazon’s platform, directly targeting customers who are already searching or browsing relevant products. On the other hand, Amazon DSP extends your reach beyond Amazon to third-party sites, allowing you to target customers both on and off Amazon throughout their shopping journey, including the awareness and consideration stages. By using Sponsored ads and Amazon DSP together, you can create a more comprehensive and nuanced strategy that optimizes for both Amazon's internal traffic and external third-party audiences, effectively covering the full spectrum of potential buyers.