What is different between the reporting scopes of Amazon DSP and AMC?

Amazon DSP reporting includes ads purchased through Amazon DSP, while AMC reporting includes advertiser-owned datasets

Amazon DSP reporting includes ads purchased through Amazon DSP, while AMC reporting includes ads purchased through Amazon DSP and sponsored ads

Amazon DSP reporting includes ads purchased through Amazon DSP, while AMC reporting includes ads purchased through Amazon DSP and sponsored ads, as well as advertiser-owned datasets


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What is different between the reporting scopes of Amazon DSP and AMC?


Explanation: The correct answer is **Amazon DSP reporting includes ads purchased through Amazon DSP, while AMC reporting includes ads purchased through Amazon DSP and sponsored ads, as well as advertiser-owned datasets** because Amazon DSP primarily focuses on reporting for ads that are bought directly through the DSP platform, which includes display ads across Amazon's network and third-party sites. In contrast, Amazon Marketing Cloud (AMC) offers a broader reporting scope that not only includes data from Amazon DSP campaigns but also from Sponsored Ads, such as Sponsored Products and Sponsored Brands, as well as additional advertiser-owned datasets. This expanded reporting capability in AMC allows advertisers to gain a more comprehensive view of their marketing efforts across different ad types and platforms, helping them integrate and analyze data more effectively to optimize overall campaign performance.

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