What is different between the reporting scopes of Amazon DSP and AMC?

Amazon DSP reporting focuses specifically on the performance of campaigns run through the Amazon DSP, providing metrics like impressions, clicks, and conversions attributed to those DSP ads. Amazon Marketing Cloud (AMC), however, is a clean room solution that allows advertisers to analyze a much broader range of data. While AMC can ingest and analyze Amazon DSP data, its primary power comes from its ability to combine this with other data sources, including advertiser-owned datasets (e.g., CRM data, website analytics) and other Amazon advertising data (like Sponsored Ads performance), to provide a holistic view of customer journeys and campaign effectiveness across various touchpoints. Therefore, AMC's reporting scope is significantly wider and more flexible than Amazon DSP's.