Which of the following steps from the pre-optimization checklist confirms your campaign is set-up for the correct timing strategies?

Confirm campaign flight period to run campaign during the desired time of the year

Check weather and season factors during the campaign to avoid delays due to severe weather conditions

Check inventory levels for Amazon Standard Identification Numbers (ASINs) associated with the order to avoid inventory issues, such as shipping delays


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Which of the following steps from the pre-optimization checklist confirms your campaign is set-up for the correct timing strategies?


Explanation: The correct answer is **Confirm campaign flight period to run campaign during the desired time of the year** because ensuring that your campaign's flight period aligns with your timing strategy is a critical step in the pre-optimization checklist. The flight period refers to the duration when your campaign is active, and confirming it ensures that the campaign runs at the optimal time, such as during a peak shopping season, product launch, or promotional period. This step helps you align your advertising efforts with key moments in the customer journey or market trends, maximizing the campaign’s effectiveness and reach. Checking other factors like weather or inventory may be relevant but does not directly confirm the correct timing strategy for the campaign.

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