Which of the following metrics can you use to measure your loyalty goals?

Return on ad spend (ROAS)

Repeat purchases

Ad engagement


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Which of the following metrics can you use to measure your loyalty goals?


Explanation: The correct answer is **Repeat purchases** because repeat purchases directly measure customer loyalty. When customers return to buy the same product again, it indicates satisfaction with the product and a strong ongoing relationship with the brand, which is a key objective of loyalty goals. By tracking repeat purchases, you can assess how well your campaign is fostering customer retention and encouraging long-term, repeat buying behavior. While Return on Ad Spend (ROAS) and ad engagement can provide insights into campaign performance, they do not specifically reflect customer loyalty, which is best measured through repeat purchasing behavior.

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