During your campaign period, you found that some customers made their second or third purchase and decided to check the number of repeat purchases. Which goals are you measuring?

The correct answer is Loyalty goals because repeat purchases are a key indicator of customer loyalty. When customers make second or third purchases, it demonstrates that they are satisfied with the product and are willing to continue buying from the brand. Measuring repeat purchases helps assess how well your campaign is fostering long-term relationships with customers, encouraging them to return and make additional purchases. This is directly aligned with loyalty goals, which focus on retaining customers, increasing their lifetime value, and building ongoing engagement. In contrast, consideration goals are more focused on evaluating customer interest and awareness, rather than repeat buying behavior.