Li is setting up a Prime Day campaign for her client’s new pet care product. She has been leveraging both Sponsored Products and Sponsored Brands to reach customers and drive sales. With multiple ad types available from Amazon Ads, her client wants to know what additional ad type(s) can help achieve both goals effectively. What other ad type(s) can Li suggest to her client?

The correct answer is Display ads and Sponsored Display because these ad types are specifically designed to help achieve both awareness and conversion goals, making them a strong complement to Sponsored Products and Sponsored Brands. Sponsored Display ads enable Li to target customers both on and off Amazon, using dynamic creative to retarget shoppers who have shown interest in similar products or categories, which can drive more traffic and sales. Display ads, which are part of the broader Amazon Ads offering, can also help reach a wider audience through visually engaging placements across different channels. By leveraging both Sponsored Display and Display ads, Li can expand her reach, increase visibility, and effectively drive conversions for her client’s pet care product on Prime Day.