You can use impressions as a metric to indicate success towards your conversion goals.

The correct answer is False because impressions, while important for measuring visibility and awareness, do not directly indicate success toward conversion goals. Impressions track how often an ad is shown to a potential customer, but they do not provide information about how many people actually clicked on the ad, interacted with the product, or made a purchase. Conversion goals are more accurately measured by metrics such as click-through rates (CTR), conversion rates, or sales, which reflect how well your ad is driving actual customer actions, like making a purchase. Impressions alone do not offer a complete picture of campaign success in terms of conversions, as they only indicate exposure, not engagement or outcome.