Which of the following metrics can you use to measure your consideration goals?

Repeat purchases

Store visits

Advertising cost of sales


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Which of the following metrics can you use to measure your consideration goals?


Explanation: The correct answer is **Store visits** because store visits are an important metric for measuring consideration goals. Consideration goals focus on engaging customers and encouraging them to evaluate your brand or products before making a purchase. A store visit indicates that a customer has shown interest in your brand by exploring your Amazon Store, which is a key step in the consideration phase of the buyer's journey. By tracking store visits, you can assess how well your campaigns are driving potential customers to learn more about your products, thus moving them closer to a purchase decision. Repeat purchases and advertising cost of sales are more aligned with loyalty and conversion goals, respectively.

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