Which of the following metrics can you use to measure your consideration goals?

Store visits directly measure how many customers visited a physical store after seeing an ad, indicating strong consideration and intent to purchase. This metric is ideal for businesses with brick-and-mortar locations looking to drive foot traffic. Advertising Cost of Sales (ACOS) is a profitability metric, measuring the efficiency of ad spend against sales generated, making it more relevant for conversion or return on investment goals rather than consideration. While ACOS is crucial for overall campaign performance, it doesn't directly reflect a customer's journey from awareness to considering a purchase in a physical store.