Why do advertisers set loyalty goals?

The correct answer is To drive repeat purchases and increase the lifetime value of customers because setting loyalty goals enables advertisers to focus on retaining existing customers and encouraging them to make additional purchases over time. By fostering customer loyalty, brands can enhance the overall lifetime value of each customer, which ultimately contributes to sustained revenue growth. In contrast, stealing market share from competitors emphasizes a more aggressive market approach rather than customer retention, while ensuring significant purchases from shoppers does not fully capture the broader objective of cultivating ongoing relationships and repeat business, making the selected answer the most comprehensive choice.