What optimization strategy would be best to use if a line item has high performance and high delivery?
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Correct answer: Maintain bids and frequency caps.
Why this is the answer
When a line item shows both high performance (meeting or exceeding goals) and high delivery (spending its budget and reaching its audience), it indicates that the current settings are effective. Maintaining bids and frequency caps allows the successful strategy to continue, ensuring consistent results. Removing additional supply would be counterproductive as it would limit the line item's reach and potentially reduce its performance, despite its current success.
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