When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive conversion?

Adding Sponsored Brands to an existing Sponsored Products strategy is effective because Sponsored Brands ads appear prominently at the top of search results, offering increased visibility and brand awareness. They also allow for custom headlines, logos, and a collection of products, providing a richer brand experience that can entice shoppers further down the funnel. This combination creates a more comprehensive presence across the search results page, capturing attention at different stages of the customer journey and driving higher conversion rates. Online video and audio ads are generally used for upper-funnel awareness and consideration, not primarily for direct conversion in the context of a sponsored ads strategy focused on search results.