When considering sponsored ads and multichannel products to help drive loyalty, which of the following statements is correct?

Sponsored Display and Amazon DSP (Demand-Side Platform) are effective tools for driving customer loyalty because they offer retargeting capabilities. These solutions allow advertisers to reach audiences who have previously interacted with their products or brand, such as past purchasers or website visitors. By showing relevant ads to these warm audiences, businesses can reinforce brand recognition, promote new products, or offer incentives, thereby encouraging repeat purchases and fostering loyalty. Sponsored Products and video ads, while valuable for discovery and consideration, are primarily focused on driving initial sales or product awareness rather than directly re-engaging past customers for loyalty purposes. While video ads can build brand affinity, they lack the precise retargeting mechanisms of Sponsored Display and Amazon DSP for loyalty-specific campaigns.