To grow brand consideration and conversion, which Amazon DSP multichannel products should you use?

The correct answer is Display ads because Amazon DSP Display ads are designed to help grow brand consideration and conversion by targeting customers across multiple touchpoints, both on and off Amazon. These ads can be shown to potential customers based on their behaviors, interests, and prior interactions with your brand or similar products, making them highly effective for nurturing consideration and driving conversions. Display ads provide a versatile way to engage customers at various stages of the shopping journey, from awareness through to purchase, and they can be tailored to specific audience segments for better results. While audio ads and streaming TV are effective for raising awareness, Display ads are more directly aligned with driving both consideration and conversions through remarketing and targeted outreach.