Which of the following metrics can you use to measure your awareness goals?

The correct answer is Impressions because impressions measure how often your ad is shown to potential customers, which is a key indicator of brand visibility and awareness. This metric helps assess the reach of your campaign and how many people have been exposed to your brand or product. When your goal is to increase awareness, you are focused on getting your brand in front of as many eyes as possible, and impressions are the metric that tracks this. Return on ad spend (ROAS) and store visits are more closely related to conversion and engagement goals, making impressions the most suitable metric for measuring awareness.