Audiences based on shopping interactions are built from which of the following shopping interactions?

Keyword search

Browsing

Add to cart


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Audiences based on shopping interactions are built from which of the following shopping interactions?


Explanation: The correct option is Keyword search because audiences based on shopping interactions are often built from the specific actions that shoppers take while interacting with Amazon’s platform, including the keywords they search for. When a shopper searches for a product, Amazon can build audience segments based on these search behaviors, helping advertisers target users who have shown interest in similar products or keywords. While Browsing and Add to cart are also important shopping interactions, Keyword search is a primary action that allows advertisers to target users who have expressed intent by actively searching for related products. This makes it a crucial interaction for building relevant, high-conversion audiences.

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