Jane has been using Sponsored Display at all stages of the shopping journey for her campaign. She now needs access to other media formats and she is not active on Amazon DSP. Which of the following strategic recommendations is the best for Jane?

The correct answer is Adding Amazon DSP to grab attention with videos on Streaming TV and OLV because Amazon DSP offers additional media formats that can help Jane expand her reach and capture more attention from potential customers. By incorporating video ads on Streaming TV (STV) and Online Video (OLV), Jane can engage her audience through dynamic, visually rich content that is effective at driving awareness and attention, especially in the earlier stages of the shopping journey. While Sponsored Display is useful across various stages of the customer journey, adding Amazon DSP allows Jane to diversify her media strategy, reaching customers both on and off Amazon through video, which is particularly powerful for capturing attention and increasing brand awareness. This approach complements her existing efforts with Sponsored Display and adds new touchpoints for audience engagement.