Which type of audiences should you use to help drive loyalty goals?

The correct answer is Subscribe and save (SNS) because the Subscribe and Save program is designed to encourage repeat purchases by offering customers discounts for subscribing to automatic, recurring deliveries of products. This creates a sense of loyalty by incentivizing customers to commit to regular purchases over time, fostering long-term relationships with the brand. Using SNS is particularly effective for driving loyalty goals, as it ensures that customers continue to purchase from your brand on a recurring basis, increasing lifetime value and customer retention. Contextual and past product viewers are useful for driving awareness and consideration, but SNS is specifically tailored to loyalty by promoting repeat buying behavior.