What advertiser insights can you use to build lookalike audiences?
Choose an answer
Tap an option to check your answer.
Correct answer: Allofthese.
Why this is the answer
The correct answer is "All of these" because Amazon DSP allows advertisers to leverage various first-party data sources to create lookalike audiences. An advertiser's hashed customer list is a direct input for creating audiences that resemble existing customers. Similarly, DMP-transferred audiences, which are also first-party data segments managed through a Data Management Platform, can be used to model new audiences with similar characteristics. Both methods provide valuable insights into an advertiser's most relevant customers, enabling Amazon DSP to find new prospects who are likely to engage with their products or services. The option "DMP-transferred audiences or advertiser hashed-customer list" is partially correct but doesn't encompass all possibilities, as both are valid and distinct methods.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed