Arturo is planning the creative strategy for an upcoming campaign. What is the best approach to take?

The correct answer is Use a multi-format approach running various format types (i.e. a combo for video and display ads) because utilizing a multi-format approach is generally the most effective strategy for reaching a broad audience and maximizing engagement. By combining different ad formats, such as video and display ads, Arturo can target users across various touchpoints and cater to different preferences or contexts. Video ads are highly engaging and effective for storytelling and building brand awareness, while display ads are great for reinforcing messaging and targeting users at different stages of the buying journey. This approach allows for a more comprehensive and flexible campaign, ensuring greater coverage and engagement across a diverse audience. Relying solely on one format, such as video or display, might limit the campaign's reach and impact.