Which of the following deal types helps access inventory at fixed pricing with higher prioritization?

Private Auction

Preferred Deal

Programmatic Guarantee


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Which of the following deal types helps access inventory at fixed pricing with higher prioritization?


Explanation: The correct answer is **Preferred Deal** because a Preferred Deal provides access to inventory at fixed pricing with higher prioritization compared to other deal types. In a Preferred Deal, the advertiser and publisher negotiate a fixed price for inventory, ensuring that the advertiser gets guaranteed access to the inventory at that price. Unlike in a Private Auction, where multiple advertisers can bid and the highest bid wins, the Preferred Deal allows for a more predictable pricing structure, ensuring that the advertiser's campaign is given priority without the uncertainty of an auction environment. This type of deal is especially beneficial for advertisers who want to secure premium inventory at a known cost while maintaining priority over other bidders.

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