Jason, an advertiser for a brand that does not sell on Amazon, is running a link out campaign and wants to drive traffic to his automotive website. What type of component-based creative should Jason use to achieve this?

Brand Store Creative (BSC)

Responsive eCommerce Creative (REC)

Asset Based Creative (ABC)


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Explanation: The correct answer is **Asset Based Creative (ABC)** because Asset Based Creative (ABC) is the most suitable type of creative for a link-out campaign where the goal is to drive traffic to a website, such as Jason’s automotive website. ABC allows advertisers to create custom creatives that include elements like images, headlines, and calls to action, which can be linked directly to external sites, like a non-Amazon eCommerce website. This makes it ideal for campaigns that aim to direct traffic away from Amazon, as in Jason's case. The other creative types, such as Brand Store Creative (BSC) and Responsive eCommerce Creative (REC), are more focused on driving traffic within Amazon or enhancing product listings on Amazon, making them less appropriate for Jason’s link-out objective.

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