Johan wants to reach potential customers who have shown interest in their products but haven't purchased yet. Which audience solution is most appropriate?

Lifestyle audiences

ASIN remarketing audiences

Lookalike audiences


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Johan wants to reach potential customers who have shown interest in their products but haven’t purchased yet. Which audience solution is most appropriate?


Explanation: The correct answer is **ASIN remarketing audiences** because this solution specifically targets users who have shown interest in Johan’s products by engaging with their ASINs (Amazon Standard Identification Numbers), such as viewing the product or adding it to their cart, but have not yet made a purchase. ASIN remarketing allows Johan to re-engage these users with ads that encourage them to complete the purchase. This makes it the most appropriate audience solution for reaching potential customers who are already familiar with the products but haven't followed through with a purchase. Lifestyle audiences and lookalike audiences, while useful for broader targeting, are not as tailored for reaching users who have already shown specific interest in a particular product but have not yet converted.

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