Which of the following best describes if line items in your budget have 'optimized out'?

The line item isn't delivering due to budget optimization reallocations.

The line item is opted out of budget optimization and the projected spend is equal to the line item budget you've manually set.

The line item’s flight dates have passed.


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Which of the following best describes if line items in your budget have ‘optimized out’?


Explanation: The correct answer is **The line item isn't delivering due to budget optimization reallocations** because when line items in your budget have 'optimized out,' it means that the budget optimization system has reallocated the budget to other line items that are performing better, leading to the underdelivery or non-delivery of the optimized-out line item. This typically happens when the system determines that other line items in the campaign are more likely to achieve better performance within the available budget, resulting in a shift of resources. The other options do not accurately describe this situation: opting out of budget optimization would mean the line item is not subject to reallocations, and a line item’s flight dates expiring would simply result in the campaign no longer running, unrelated to budget optimization.

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