Which of the following statements accurately describes attribution restatement for Amazon DSP campaigns?

Reprocessing of attribution with the intent of capturing conversions that may have been missed occurring daily

Reprocessing of attribution with the intent of capturing conversions that may have been missed or incorrectly assigned on a rolling basis

Reprocessing view through vs click through, occurring only once, 30 days after the original conversion attribution


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Which of the following statements accurately describes attribution restatement for Amazon DSP campaigns?


Explanation: The correct answer is **Reprocessing of attribution with the intent of capturing conversions that may have been missed or incorrectly assigned on a rolling basis** because attribution restatement in Amazon DSP involves reprocessing the attribution data to ensure that all conversions are correctly assigned and any missed or incorrectly attributed conversions are captured. This process occurs on a rolling basis, meaning that the data is updated periodically to reflect new or corrected information. It helps improve the accuracy of conversion tracking by adjusting past attribution to account for situations such as delayed conversions, missing data, or misattribution. The other options are incorrect because they either limit the scope of reprocessing (view-through vs. click-through) or suggest a fixed timing for reprocessing (only once after 30 days), which does not accurately describe the ongoing nature of attribution restatement.

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