Vanessa, an advertiser selling in the Amazon store wants to set up a creative to drive traffic to specific product detail pages. What type of component-based creative should Vanessa use to achieve this?

The correct answer is Responsive eCommerce Creative (REC) because this type of component-based creative is specifically designed to drive traffic to specific product detail pages within the Amazon store. REC automatically adapts its layout and elements based on the ad placement, ensuring that the creative is optimized for performance across different devices and ad formats. This flexibility helps Vanessa target potential customers more effectively by linking directly to product pages, which is crucial for driving conversions on Amazon. In contrast, Asset Based Creative (ABC) is more flexible for custom ad designs, and Brand Store Creative (BSC) is typically used to promote entire brand stores on Amazon, rather than specific products.