Mounira wants to create a custom audience based on interactions with their Streaming TV ads. Which custom solution should they use?

Media interactions

Campaign remarketing

Retail interactions


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Mounira wants to create a custom audience based on interactions with their Streaming TV ads. Which custom solution should they use?


Explanation: The correct answer is **Campaign remarketing** because this custom solution allows Mounira to create an audience based on users who have interacted with their Streaming TV ads. Campaign remarketing leverages data from previous ad engagements, such as views or clicks, to re-target users who have shown interest in the ad content but have not yet converted. By using campaign remarketing, Mounira can effectively re-engage these viewers and encourage them to take further actions, such as making a purchase or signing up. The other options, like 'Media interactions' and 'Retail interactions,' focus on different types of audience behaviors, with media interactions typically being used for broader media-based tracking, and retail interactions tied to consumer actions in retail environments rather than ad-specific engagements.

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