What is a benefit of server-to-server (S2S) integrations in Amazon DSP?
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Correct answer: Measurement on additional placements like Streaming TV ads and mobile apps.
Why this is the answer
Server-to-server (S2S) integrations support privacy-safe third-party verification in Amazon DSP . They allow approved measurement providers to verify delivery across environments where standard tag-based measurement may be limited. This is especially relevant for placements such as Streaming TV ads and mobile apps . The integration improves measurement coverage while keeping provider access controlled through Amazon Ads approval processes.
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