If a campaign is underdelivering and the advertiser wants to catch up without spending the entire budget immediately, which pacing profile is most appropriate?

Pace Ahead

Even

ASAP


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If a campaign is underdelivering and the advertiser wants to catch up without spending the entire budget immediately, which pacing profile is most appropriate?


Explanation: The correct answer is **Pace Ahead** because the 'Pace Ahead' pacing profile allows the campaign to accelerate its spend and delivery, helping it catch up without exhausting the entire budget immediately. This pacing strategy adjusts the campaign's delivery rate to ensure that it delivers more impressions in the early stages of the campaign, without overspending the budget too quickly. It is particularly useful when a campaign is underdelivering and needs to increase its spend gradually to meet the overall objectives without depleting the allocated budget too soon. In contrast, the 'Even' pacing profile delivers the budget evenly throughout the campaign duration, and 'ASAP' would prioritize spending the budget as quickly as possible, potentially overspending early on, which is not suitable for catching up gradually.

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