Hyunh is working on a campaign and wants to ensure that they spend the full amount of their budget during the campaign flight. Which bidding priority should they use to meet this goal?

Neither of these

Prioritize spending full budget, while maximizing performance

Prioritize KPI target


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Hyunh is working on a campaign and wants to ensure that they spend the full amount of their budget during the campaign flight. Which bidding priority should they use to meet this goal?


Explanation: The correct answer is **Prioritize spending full budget, while maximizing performance** because this bidding priority ensures that the campaign's entire budget is spent during the campaign flight while also optimizing for performance. This approach balances the need to exhaust the budget with the goal of achieving the best possible results, making it ideal for advertisers who want to ensure that they don't underdeliver while still achieving strong campaign performance. The 'Prioritize KPI target' option, while useful for focusing on specific metrics (such as conversions or clicks), does not guarantee that the full budget will be spent, which could lead to underdelivering and missed opportunities. Therefore, prioritizing both full budget spend and performance maximization is the most suitable approach for Hyunh’s goal.

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