Which solution gives advertisers the ability to pass dynamic events for audience creation and conversion management, enabling personalized audience targeting using detailed visitor data, including product views, purchases, and cart abandonments?

Amazon Ad Tag

Data management platform

Conversions API


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Which solution gives advertisers the ability to pass dynamic events for audience creation and conversion management, enabling personalized audience targeting using detailed visitor data, including product views, purchases, and cart abandonments?


Explanation: The correct answer is **Amazon Ad Tag** because the Amazon Ad Tag allows advertisers to pass dynamic events such as product views, purchases, and cart abandonments for audience creation and conversion management. By integrating this tag into their website, advertisers can capture detailed visitor data in real-time, enabling them to create highly personalized audience segments based on user interactions. This allows for more precise targeting in Amazon DSP campaigns, as advertisers can engage users who have shown interest in specific products or taken certain actions, such as abandoning their cart. While the Data Management Platform (DMP) and Conversions API can also help with audience segmentation and conversion tracking, the Amazon Ad Tag specifically facilitates the real-time capture of these dynamic events on external sites, making it the most appropriate solution for this purpose.

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