Which supply source enable advertisers to access addressable, display, online video (OLV), and reserved, high win-rate STV ad supply across the open internet and from premium publishers and broadcasters?

Amazon O&O

Amazon Publisher Direct (APD)

Private marketplace (PMP) deals


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Which supply source enable advertisers to access addressable, display, online video (OLV), and reserved, high win-rate STV ad supply across the open internet and from premium publishers and broadcasters?


Explanation: The correct answer is **Amazon Publisher Direct (APD)** because Amazon Publisher Direct (APD) enables advertisers to access a wide range of addressable, display, online video (OLV), and reserved, high win-rate STV ad supply across the open internet, as well as from premium publishers and broadcasters. APD offers direct access to premium inventory and provides advertisers with more control over their ad placements, allowing for more effective targeting and engagement with a broad, high-quality audience. This supply source is particularly valuable for advertisers seeking to maximize the reach and impact of their campaigns through premium content and high-demand ad placements. In contrast, Amazon O&O (owned and operated) and Private Marketplace (PMP) deals focus on inventory within Amazon's ecosystem or within exclusive, invite-only environments, respectively, and do not provide the same broad access to the open internet and premium publishers as APD does.

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