What does ASP (Additional Spend Potential) represent in Amazon DSP?

The actual spend of the campaign to date

An incremental budget value that can be added while maintaining 100% end-of-flight delivery

The projected spend for the next month


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What does ASP (Additional Spend Potential) represent in Amazon DSP?


Explanation: The correct answer is **An incremental budget value that can be added while maintaining 100% end-of-flight delivery** because ASP (Additional Spend Potential) represents the amount of additional budget that can be allocated to a campaign without jeopardizing its ability to fully spend and deliver the campaign's intended goals by the end of the flight. This value helps advertisers optimize their budgets by providing insight into how much more they can spend while ensuring the campaign remains within its targeted delivery parameters, ultimately maintaining effective pacing and delivery throughout the campaign duration. It is not related to the actual spend to date or projected future spend, but rather focuses on budget flexibility for achieving optimal delivery outcomes.

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