When setting up a campaign with multiple line items using budget optimization, what is the best practice for pacing profiles?

Always use ASAP pacing for all line items

Use different pacing profiles for each line item

Use the same pacing profile for all line items in the order


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When setting up a campaign with multiple line items using budget optimization, what is the best practice for pacing profiles?


Explanation: The correct answer is **Use the same pacing profile for all line items in the order** because using a consistent pacing profile across all line items in a campaign ensures that the budget optimization works efficiently and the campaign delivers as intended. When all line items follow the same pacing strategy, it helps maintain a balanced and synchronized spend distribution, avoiding situations where some line items might spend too quickly while others underdeliver. This approach also simplifies campaign management and allows Amazon DSP to allocate the budget more effectively across the different line items, ensuring a smooth and coordinated delivery. Using different pacing profiles or ASAP pacing for all line items might create inconsistencies or result in suboptimal spend distribution, which could negatively impact the overall performance of the campaign.

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