What is the primary focus of Performance+?

The correct answer is Driving performance towards specific goals for advertisers selling on third-party websites because Performance+ is a solution designed to help advertisers optimize their campaigns for specific performance goals, particularly for those selling on third-party websites, outside of Amazon's own marketplace. Performance+ focuses on driving targeted results such as conversions or engagement, using Amazon's insights and tools to enhance performance on external sites. It is tailored to support advertisers who are looking to achieve specific outcomes while reaching audiences beyond the Amazon store, distinguishing it from solutions meant for Amazon store sellers or audience remarketing, which are not the primary focus of Performance+.