What is the primary purpose of Events Manager on Amazon DSP?

Events Manager is primarily used for organizing and coordinating offline marketing events sponsored by Amazon sellers

Events Manager on Amazon DSP integrates tools to track, process, and analyze conversions in the Amazon store and third-party websites, enabling campaign optimization and reporting

Events Manager in the Amazon store DSP is solely designed to schedule and manage live events for product launches on Amazon


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What is the primary purpose of Events Manager on Amazon DSP?


Explanation: The correct answer is **Events Manager on Amazon DSP integrates tools to track, process, and analyze conversions in the Amazon store and third-party websites, enabling campaign optimization and reporting** because the primary purpose of Events Manager in Amazon DSP is to provide tools for tracking and analyzing conversion data across both Amazon's own platform and third-party websites. This integration helps advertisers understand the performance of their campaigns, optimize them in real-time, and generate detailed reports on conversions. Events Manager is essential for measuring the impact of ads, whether they drive sales within the Amazon store or on external sites, helping advertisers make data-driven decisions to improve their campaign outcomes. The other options are incorrect because they describe offline marketing events or live event management, which are not the core functionalities of Events Manager on Amazon DSP.

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