Which of the following is a best practice for budget optimization to help maximize delivery and performance?

Mix line items with ASAP pacing profile in the same campaign with line items that have other pacing profiles

Opt out of short flight campaigns from budget optimization

Use line item’s projected spend to identify important tactics that are likely to underdeliver and open up their targeting settings or increase maximum average CPM


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Which of the following is a best practice for budget optimization to help maximize delivery and performance?


Explanation: The correct answer is **Use line item’s projected spend to identify important tactics that are likely to underdeliver and open up their targeting settings or increase maximum average CPM** because this best practice involves using projected spend data to proactively manage the delivery of the campaign. By identifying line items that are projected to underdeliver, advertisers can adjust their targeting settings or increase the maximum average CPM (Cost Per Thousand Impressions) to ensure that the line items reach their intended audience and spend their budget effectively. This approach helps optimize budget allocation, ensuring that the campaign delivers its full potential without underperformance. The other options, such as mixing pacing profiles or opting out of short flight campaigns, could limit the campaign’s ability to fully optimize budget and performance.

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