What is a recommended step to optimize an underperforming deal on the SSP side?
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Correct answer: Ask the publisher to increase your inventory.
Why this is the answer
An underperforming deal can be limited by the amount of eligible publisher inventory available through the SSP . Increasing available inventory can help the Amazon DSP line item access more bid opportunities without weakening the buying strategy. This is an SSP-side action because it requires changes from the publisher or supply partner. It addresses supply availability rather than demand-side settings.
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