Martha, a campaign manager, seeks a measurement and analytics solution to track the collective impact of her ad tactics on shopping activities during her client's recent product launch while campaigns are mid-flight. Which analytics solution is suitable for her needs?

Amazon Brand Lift

Amazon Marketing Cloud

Omnichannel Metrics


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Martha, a campaign manager, seeks a measurement and analytics solution to track the collective impact of her ad tactics on shopping activities during her client’s recent product launch while campaigns are mid-flight. Which analytics solution is suitable for her needs?


Explanation: The correct answer is **Omnichannel Metrics** because this analytics solution allows Martha to track and measure the combined impact of her various ad tactics on shopping activities across multiple channels during her client's recent product launch. Omnichannel Metrics provides insights into how different marketing efforts interact and contribute to overall performance, enabling real-time analysis of campaign effectiveness while they are still ongoing. In contrast, Amazon Brand Lift primarily focuses on measuring brand awareness and perception, while Amazon Marketing Cloud is geared towards in-depth data analysis and segmentation but may not provide the immediate, integrated insights that Martha requires for monitoring her mid-flight campaigns, making Omnichannel Metrics the most suitable choice.

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