Finn has submitted a video advertisement intended to promote an upcoming sale. The ad includes the brands logo, a 'Learn More' button, high-resolution product shots, clearly readable text, a seasonal discount banner, and a 15-second animation. The ad was rejected for not meeting creative guidelines. What caused the ad to be non-compliant?

Company logos are not permitted in video advertisements

Video animations must be a minimum of 15 seconds long

Ads cannot use discount promotional banners, unless the sale is active


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Finn has submitted a video advertisement intended to promote an upcoming sale. The ad includes the brands logo, a ‘Learn More’ button, high-resolution product shots, clearly readable text, a seasonal discount banner, and a 15-second animation. The ad was rejected for not meeting creative guidelines. What caused the ad to be non-compliant?


Explanation: The correct answer is **Ads cannot use discount promotional banners, unless the sale is active** because Amazon’s creative guidelines prohibit the use of discount or promotional banners in ads unless the sale or promotion is currently active. This ensures that the advertisement remains truthful and does not mislead customers by advertising discounts for sales that have not yet started or have already ended. In this case, the video ad featured a seasonal discount banner, which likely did not align with the timing of the sale, causing the ad to be rejected for non-compliance with Amazon's policies. The other options, such as the use of company logos or video animation duration, do not apply as the real issue in this case was the improper use of the discount promotional banner.

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