Harshdip is running a campaign with the ‘Prioritize target KPI’ bid strategy and is pacing at 100% but not hitting the desired goal KPI. What optimization strategy can the advertiser use to improve performance?

The correct answer is Lower base bid because when using the ‘Prioritize target KPI’ bid strategy, if the campaign is pacing at 100% but not hitting the desired goal KPI, it may indicate that the bids are too high and are overspending without achieving the optimal performance. Lowering the base bid can help improve the efficiency of the campaign by reducing the cost per impression or click, allowing the advertiser to reach more potential customers while staying within the budget and improving the chances of meeting the KPI target. Increasing the base bid or maximum bid would likely result in overspending without necessarily improving performance, making those options less effective in this scenario. Lowering the base bid helps ensure that the campaign is optimized for cost-effective delivery.