Which of the following is a benefit of similar audiences?

Similar audiences are based on third-party data sources

Similar audiences use Amazon signals and do not rely on identifiers

Similar audiences allow you to build an audience using cookies


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Which of the following is a benefit of similar audiences?


Explanation: The correct answer is that **Similar audiences use Amazon signals and do not rely on identifiers** because Similar Audiences are a feature offered by Amazon that helps advertisers target customers who share similar behaviors to their existing customers. Unlike traditional audience-building methods that rely on personal identifiers or cookies, Similar Audiences leverage Amazon’s first-party data (such as shopping behaviors and purchase history) to find customers with similar interests and actions. This ensures privacy compliance and enhances targeting accuracy without relying on third-party cookies or identifiers, making it an effective tool for advertisers who want to reach a relevant audience based on Amazon's signals, rather than relying on third-party data sources or cookie-based tracking.

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