An automotive manufacturer wants to drive awareness for their new, large SUV, and want to reach an audience that is more likely to be interested in purchasing a family-sized car. Which of the following options should they choose when creating the audience for their campaign?

The correct answer is Use demographic audiences to reach shoppers that have children because targeting demographic audiences allows the automotive manufacturer to specifically reach potential customers who are more likely to be interested in a family-sized car, such as parents with children. This approach directly aligns with their goal of driving awareness for a large SUV that would appeal to families. In contrast, while lookalike audiences can help reach similar individuals to past purchasers, and overlapping audiences may connect with shoppers in the market for a car, using demographic criteria provides a more focused strategy to effectively target those who fit the profile of likely SUV buyers, enhancing the chances of engaging the right audience for their campaign.