Josue wants to create a display campaign that links to their Amazon product detail page. Why must they use eCommerce display ads for this?

It is typically the highest performing ad type regardless of category

This policy ensures that there is accuracy with current retail pricing and the Amazon product detail page

eCommerce display ads are best at driving consideration


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Josue wants to create a display campaign that links to their Amazon product detail page. Why must they use eCommerce display ads for this?


Explanation: The selected answer **This policy ensures that there is accuracy with current retail pricing and the Amazon product detail page** is correct because Amazon requires advertisers to use eCommerce display ads when linking to a product detail page to ensure that the pricing and product information displayed on the ad are consistent with what customers will see on the actual Amazon page. This policy is in place to prevent misleading advertising and ensure that customers receive accurate and up-to-date information, particularly regarding pricing, availability, and product details. By using eCommerce display ads, advertisers can maintain this alignment and avoid any potential issues with customer trust or dissatisfaction.

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