Which of the following best describes Performance+ audiences?

Performance+ audiences are a key feature in Amazon DSP, designed to optimize campaign performance. They are goal-based, meaning they are built to help achieve specific campaign objectives, such as driving purchases or sign-ups. These audiences are predictive because they leverage machine learning to identify users most likely to convert. This prediction is made by analyzing conversion data and matching it with Amazon's extensive first-party shopping and streaming signals. This allows for highly targeted advertising to users who have demonstrated behaviors indicating a high propensity to convert. Demographic segments are a basic form of audience targeting but lack the predictive power and goal-orientation of Performance+ audiences. While Performance+ audiences might indirectly consider demographic factors as part of their predictive modeling, their primary definition is not solely based on demographics.