Jiwoo is interested in growing awareness for their brand using Amazon DSP. What would be the best way for them to get started?

The selected answer Understand their audience so they can plan campaigns to effectively reach these groups is correct because building awareness through Amazon DSP starts with a deep understanding of the target audience. By identifying the characteristics, behaviors, and preferences of potential customers, Jiwoo can create campaigns that are tailored to effectively reach those specific groups. This approach ensures that the ad spend is focused on the right audience, maximizing the potential to raise brand awareness. Simply investing in detail page views or reviewing past performance may not provide the necessary insights for audience targeting, which is essential for driving effective awareness campaigns. Therefore, understanding the audience is the most strategic first step for Jiwoo.