Danbi noticed their display campaign had high impressions, but did not receive many views. This most likely indicates that:

Shoppers are not moving from consideration to conversion

Shoppers are not moving from awareness to consideration

Shoppers are not moving from conversion to loyalty


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Danbi noticed their display campaign had high impressions, but did not receive many views. This most likely indicates that:


Explanation: The selected answer **Shoppers are not moving from awareness to consideration** is correct because high impressions indicate that the campaign is reaching a large audience, but the low view count suggests that many of those who saw the ad did not take the next step to learn more about the product, such as clicking to view the details. This behavior typically reflects a gap in moving potential customers from the awareness stage (where they are first introduced to the product) to the consideration stage (where they show interest by engaging with the ad). It suggests that while the ad is visible, it may not be compelling enough to capture the audience's attention or interest, preventing them from taking further action. Therefore, the issue lies in the transition from awareness to consideration.

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